Where does all the money go?  What are you spending it on? We have HOW MUCH LEFT?!???

​Most people have no idea where all their money goes and are shocked at how little they have left at the end of the month.  Where is your money going and what are you spending it on?

Updated: 4th May 2021


This post is about lifestyle inflation, conscious spending and buying the future you really want!  We all earn money and then make decisions on what we spend that on.  My desire is to help you become conscious of your spending and make conscious decisions on future spending.

If you do this you will either get comfortable with your current spending or change it to buy more happiness.  After all isn’t happiness the goal?

Where does all the money go?

Life style inflation is a way of saying that every time someone gets more money, whether through a wage increase, winning some money or being given some money at Christmas they are going to spend it on buying a “better” lifestyle.  Some examples of this:

  • You get promoted at work so you look at buying a nicer car or getting a new kitchen.
  • You get given money for Christmas and everyone wants to know what you are going to spend it on! New clothes, aftershave, Lego or tech……
  • You get a pay out for redundancy so you buy a new car with the money.  This is a real example that always bakes my noodle!
  • You earn extra that month so you go on holiday and blow it all on a trip, alcohol and parties

These are all real examples of what people do when they get extra money.  This happens all the time!  We are trained by society to spend any extra money we get and it makes me mad.  People are not conscious of what they are spending their money on they just get it and spend it straight away!

No one saves!  No one spends their money on investments or savings. No one buys their freedom first!  You can spend your money on anything; plastic tat, new car or freedom.  Most people feel like they don’t have a choice though!

According to a recent survey a quarter of British adults have no savings at all!  NONE!  They regular spend more than they earn!  55% of British adults have between £1 – £50,000 savings only!  We just don’t save and invest and that is because we are trained to SPEND!

Here is how society trains us to spend our money without thinking about it:

  • Every time someone wins some money on the radio the presenter’s first questions is “What are you going to spend it on?”  They want you to say holiday, boat or car!
  • Our family asks us questions like “When are you going to get a bigger house/car?” When I got a commission from sales my family encouraged me to buy a personalised number plate (vanity plate) for my car
  • At Christmas when we get given money the first question is always “What are you going to spend it on?”
  • If you get a bonus at work the first questions is “What are you going to spend it on!?” They actively want you to spend it so you come back hungry to earn then next week!
  • There are entire marketing teams at companies working to get you to spend your hard earned cash with them!  Every advert is training us to spend our dollars or pounds with them not invest!
  • Even the company you work for wants you to spend the money so you have to come back to work the next month hungry to earn more!

Society trains us to spend our money unconsciously on bigger houses, bigger cars, more stuff to put in the houses and we just go along with it without thinking about it.  The whole world of marketing is designed to get us to part with our money! I should know, I run courses on the subject!

There are entire teams of people in companies around the world whose only job is to get you to part with your money for a bigger car or a hot tub for the back garden.  They hire the brightest and most capable people around the world to get you to give them your money.  What chance does the average person have when business in the US alone spend $30bn on trying to get us to spend with them?

I have spent years teaching sales and marketing to organisations and then individual entrepreneurs at Rebel Business School.  We work so hard to part you from your money.  If done ethically at least we are giving some value back.

The system is set up to part you from your well earned cash and most people in the UK and around the world fall for it and spend all their money on stuff that doesn’t actually increase their happiness.  In fact quite often buying stuff leads to less happiness in the long term not more.

Death by 1000 cuts


Katie and I came up with the concept of death by 1000 cuts for Rebel Finance School (RFS) our finance course.  People sign up to subscriptions (amazon prime, Disney+, magazines, gyms, insurances etc.) and the money slowly drains out of their accounts.

They spend money every day on a sandwich at work saying £7/$9 won’t hurt.  They sign up for a magazine subscription saying £15 a month won’t hurt.  They have two gym memberships saying well £18.99 a month won’t hurt.

It is crazy the tiny little ways that money leaves our lives.  It is death by a thousand cuts as we bleed money from our bank accounts on things we don’t use and/or need in our lives.

This weekend we were sat chatting to one of our friends.  We decided to practice our slides for RFS on her!  We know how to entertain our friends.  As we went through the section on spending she told us about a £5.99 charge from her bank for some kind of insurance that she had been persuaded to buy.

We asked her what it covered, what it was for and she didn’t know.  She has been looking at it leave her account each month wondering “why am I paying for this?”  but she had never cancelled it.

The money bled away unconsciously.

This is death by a thousand cuts.  Bring up your bank account and look for what subscriptions you are paying for and ask “Am I getting value from this?”  “Am I using this?”

Start to work out how money is leaving you and plug those leaks!

Conscious spending

What I am advocating is that you are conscious of what you are choosing to spend your money on and the opportunity cost of that money.  Every pound or dollar you spend on aftershave or perfume could have been spent on something else or your freedom!

There is money that is leaving your account every single month that you get ZERO value from.  Stop spending it and use it buy a brighter future instead.

Most people don’t consciously decide what they are spending their money on they just spend it and wonder where it has gone at the end of the month!

You could spend your money on anything. You could buy coffee at Starbucks, you could buy perfume and aftershave, clothes, cars, holidays, investments, houses to rent out, stocks and shares or anything!

Whenever you spend a £££ or $$$ on one thing there is an opportunity cost that you could have spent it on something else.  For example if you spend all your money this month on meals out you can’t invest that money.  So you are trading the money you are spending on entertainment for an investment that will buy you a return.

Most people don’t think like this they just blow all their money on extra stuff!  They look at their account at the end of the month and see money left over and think “YAY!  party time!”

Are you conscious what you are spending your money on or do you just let it all disappear from your hands every month?

Assets versus liabilities

One of the things that has had the biggest impact on Katie and my life is the concept of asset versus liability from a book called Rich Dad, Poor Dad by Robert Kiyosaki.

I have put a link to the book on the right (it is an affiliate link).  The main concept that shifted our lives was his definition of an asset and a liability and then the challenge to buy small liabilities and big assets. What is a liability and an asset?

  • An asset is something that puts money in your pocket.  For example a rental property, an investment in stocks and shares, a car park you own, a vending machine you own. A business you own.   Something that puts money in your pocket on a monthly or weekly basis.
  • A liability is something that takes money out of your pocket.  Examples of this would be the car you drive (the bigger the car the more money you lose every month) the home you live in (this costs you money every month, the bigger the house the more money it costs you! Unless you rent out a room and turn it into an asset) and stuff you buy every month!  

How much of your money every month goes into buying assets?  Most people have never bought an asset! 

I got to 2013 without ever having owned an asset!  35 years old and I had never owned an asset!

For the last few years around about 90% of our income has gone into buying assets.  We lived in a small flat (small liability) we drove a small car (small liability) and we take everything else and put it into assets to generate income for our future. 

Most people do the exact opposite and every time they get extra money they buy a bigger liability!  They buy a bigger car, they buy a bigger house, they buy more stuff!  All their money goes on liabilities and then they complain they are trapped in their jobs and don’t have any money!

Buy small liabilities and invest everything else in assets

Buy your FREEDOM first

What is the point of this post?

I want to challenge your thinking and help you to see a different path to freedom/success (whatever that means for you). If you do what everyone else does you will get the same results as everyone else.  If you want different results then you need to do something different! If you want exceptional results do something exceptional!

Most people end up broke with no savings and rely on the state pension in the UK which is hardly anything!  Most people blow all their money on shit they don’t need and complain about being trapped in their job and having no money.  If you want different results do something different!

If you want exceptional results then you need to do something exceptional

Instead of doing what everyone else does and blowing all your money every month on stuff you don’t need or bigger houses and cars; take some of that money and invest it in your Freedom!

Buy Freedom first. 

I learned this principle from JL Collins who I met at an event in Ecuador in 2016.   He wrote an incredible book which I have linked to on the right and recommend everyone reads (yes it is an affiliate link).

He says buy your freedom before you buy stuff.  What does that practically mean?  It means buying assets that brings you in an income whether you work or not.  That way you have income even if you don’t work so you are free to do what ever you want to do!

There is a way to use your money to generate freedom to spend your time as you please rather than going to work every day!

In 2019 Katie and I reached a point where we owned enough assets that produce more income each year than we needed to live.  So we never have to work again if we don’t want to.  We can live off our investments and the work of past Katie and past Alan.  THANK YOU past Katie and Alan

We used our money to buy assets and our freedom.  I retired 25 years earlier than the average person in the UK, Katie 30 years.  I have bought my freedom from paid employment and I can do anything I want to with my days.  We bought freedom first; not more stuff.

Katie and I kept the starter flat we both bought (despite family pressure to upsize) and invested all our extra money into assets.  We drove a tiny Skoda Citigo 1L which cost us £5000 with 8k miles on the clock.

Skoda Citigo

This was my car for the last five years! I could’ve afforded any car I wanted but chose to drive a 1 L micro car! I chose to buy my freedom not a bigger car!

We kept our small flat and small car.  We didn’t spend our money on more stuff, bigger things, fancier food.  

What have I bought instead?  Freedom for the next 40+ years.  I am 41 years old and I don’t have to work again if I don’t want to! So what I have really bought is my freedom for the next 40+ years!

Now that is an exciting proposition.

I bought Freedom before I bought a bigger car.  I bought Freedom before I bought a bigger house even though society was trying to pressurise me into buying these bigger things.  I stood up to society and said I am going to buy Freedom instead.

​Most people didn’t understand what I was doing and that is ok!  Most people still don’t understand what I am doing and this is one of the reasons I started this blog!


Let me give you a choice.

​​​Would you like a brand new fancy BMW or 5 years off your retirement date?

You can spend your money on either.  It is your choice.  Not many people see it like this though.  They want the short term pleasure of owning a new car not the long term pleasure of being able to do anything you want with your time.  I know which choice I would make.  I know which choice I did make!

If you want exceptional results do exceptional things, even if the result of the world thinks you are a nutter! – Alan Donegan

Practical steps to buying your freedom

On the Rebel Finance School course we go through the practical steps to buying your freedom first.  When you stop buying stuff it is amazing how much money you can free up to buy freedom.

The practical step in our life was opening a Vanguard ISA or SIPP and buying a broad based Vanguard index fund.  This is what we spend nearly all of our money on.

Not that sexy but SO POWERFUL.

Katie for years has wished that she could win some money on the radio so she could answer the spend question differently.

  • Radio Presenter: Katie you have just won £20,000 what are you going to spend it on!!
  • Katie:  WOOOO.  I am going to buy a broad based index fund and my freedom
  • Radio Presenter: (long pause) ok, I am a little bit confused.  Aren’t you going to go on holiday or buy a car?
  • Katie: No my freedom is far more important to me!

If you want to get going either come on the Rebel Finance School or starting reading our investor series of blogs.  You can start here with “What is diversification?”

What do you think?

I genuinely want to know what you think of this article and the concepts in it.  I am writing this because I want to help you to live the life you want to lead and I would love to know your thoughts, comments and questions so I can make my writing better and improve my articles for you.

Please leave a comment below.

If you want to hear about the next article I write and the crazy stuff I get up to for inspiration then join my very small mailing list of 12 people below!   (Update 11th August 2020: the mailing list now sits 776!)  (Update 4th May 2021: The mailing list is now 1890)

Now I can actually say join thousands of other people on their journey to taking control of their finances and creating the life of their dreams!

Leave me a comment, tell me what you think and ask me anything!

I would love you to go out into the world and take action on this.  Start small, start where you are, start building the life of your dreams one tiny action at a time!

Love Alan

The links to Amazon in this blog post are affiliate links. If you click on it you will be charged the same by Amazon but I will receive a few pence from them for recommending it. This will help me to fund the blog hosting and buy me coffee for when I am writing!  xx

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